Monday 12 June 2017

Day 1392: Buy and come

It's certainly a catchy advertising campaign this pharmacy has gone with. It would never get past the British censors.

Come and buy! Buy and come!
Britain has come a long way since Boots pharmacy started selling sex toys, I was amazed by (read: I cringed at) how dated this article from 2004 sounds, with such prudish rediculousness as:

"Unless one derives a certain pleasure from such activities, does one really want to purchase one's raspberry ripple-flavoured lube alongside those buying haemorrhoid cream and waterproof pants?"

Nevertheless, I think I'll have to wait another decade or more before I see dildo adverts on the London underground.

Monday 5 June 2017

Day 1385: Squeeze day

"How do you translate klämdag to English?" asked my driving instructor today. "It's not squeeze day, is it?"

No.

The sad fact is that British and American people take work far too seriously to be even semi capable of accepting the existence of a day off for no reason other than that it is placed between two other days off.

If there is a bank holiday on a Tuesday or a Thursday then it is generally accepted that little to no work should be done on the intervening Monday or Friday. Everybody likes a four day weekend, even the boss. In summer there are three potential klämdagar, one just after the first of May, one just after Ascension day at the end of May and then immediately another one on the 5th June just before National Day. This year the latter two fall on Tuesdays so there has been a blissful diminishing of the total number of Mondays in the year.

There has been a noble attempt to make klämdagar about klämning (squeezing) of boobs, to raise awareness of breast cancer:


But then when they made the English posters, the term "squeeze day" didn't translate so well...


First of all, why is squeezeday all one word? And secondly, what even is a squeeze day!? And third off, why should there be a squeeze day every month if we don't know what the real meaning of squeeze day is?

Ah, perhaps a squeeze day is a day with Capri Sun..?


Happy squeezin'!